However, none had the urgency or the feeling of a defining 2 Chainz moment. Collegrove, like the other three aforementioned projects, felt fun and refreshing. Despite the public’s early criticisms of 2 Chainz and his lyrics, the latter project saw him go bar for bar with Lil Wayne, who at one point was considered one of “the best rappers alive” and often times surpass him. A trifecta of mixtapes ( Felt Like Cappin, Daniel Son Necklace Don, Hibachi for Lunch) was released in 2016 alongside his Lil Wayne collaborative album, Collegrove. The album dropped after a year of Chainz re-establishing himself as one of the coldest MCs in hip-hop.
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He took the creative palette of how to promote an album to another level, and it served as the perfect set up for the best album of his career. 2 Chainz didn’t leave anything to the imagination with the impending release of his album, but it was his imagination that brought the album to life. Nicki Minaj, Lauren London, Erykah Badu, Cardi B, Rita Ora, Karreuche Tran, and more set the vibe with a number of playlists on the streaming service.
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Alongside treating hundreds of women to free manicures and pedicures at pop-ups in Atlanta and New York, he partnered with Spotify to create a playlist series that was curated by… well, pretty girls who liked trap. Even six months past the album’s release date, into the winter months, the Trap House transformed into Trap Wonderland and held a number of holiday activities for kids.īut 2 Chainz wasn’t done just yet. It became the meet-up spot for plenty of Atlanta’s youth, transforming the space into a venue for anyone and everyone to showcase their latest moves (see the magic of Ayo & Teo and #ThaKrew). One day it was a church, the next – a free HIV clinic. Over the course of the next six months, the Trap House seemingly took on a life of its own. With the buzz around Atlanta’s newest (albeit temporary) landmark, 2 Chainz and his team extended the lease on the house. The Trap House became an Instagram sensation thousands of photos were tagged with the location. Listen to 2 Chainz’s Pretty Girls Like Trap Music here.
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